Ecommerce design is a key factor in the success of your online business. It improves user experience, represents your brand image and aids in your search engine optimization. However, it’s also very easy to make mistakes that will affect your sales. These ecommerce design errors can result in conversion optimization issues.
Avoid these mistakes in e-commerce to increase sales and give customers the best shopping experience online.
Too many details
Many designers, who don’t have the correct knowledge of ecommerce design attempt to pack as many elements as possible on their websites. This often results in an overly complicated design and can confuse customers. Too much information can also make it difficult for shoppers to make an informed decision about their purchase.
Poor image quality:
High-quality images of products are crucial to converting online shoppers. This is particularly applicable to e-commerce websites that sell clothing and accessories. It is essential to include multiple images and photos of each product, so customers can look at all the characteristics and details of the item. Also, make sure the images are clear and display the product from all angles.
Insufficiently decribing the products
The primary reason shoppers visit an eCommerce website is to learn more about the product they are considering purchasing. It is essential that your product descriptions be easy to understand and free of technical terms.
Too many clicks:
Slow-loading pages are a major problem for online shoppers. A lengthy loading time can cause customers to abandon your site. To avoid this, you should use responsive ecommerce designs that adapt to mobile devices and allow customers to sign on using their Google or Facebook account.